Search Results - subject:"relationship lifecycle"

Cleansing the doors of perception : perceptual inaccuracy in marketing relationships

Güzel, Zeynep Müge; Ozsomer, Aysegul - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 216-237

Persistent link: https://www.econbiz.de/10014225839

Inter-firm relationship development in project-based companies : results of an empirical study

Lichtarski, Janusz Marek - In: International journal of project organisation and … 14 (2022) 4, pp. 452-477

Persistent link: https://www.econbiz.de/10014229862

Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty

Jindal, Rupinder P.; Sivadas, Eugene; Kang, Bohyeon - In: Industrial marketing management : the international … 92 (2021), pp. 140-153

Persistent link: https://www.econbiz.de/10012490960

Franchising brand benefits : an integrative perspective

Ghantous, Nabil; Christodoulides, George - In: Industrial marketing management : the international … 91 (2020), pp. 442-454

Persistent link: https://www.econbiz.de/10012422299

B2B relationships on the fast track : an empirical investigation into the outcomes of solution provision

Restuccia, Mariachiara; Legoux, Renaud - In: Industrial marketing management : the international … 76 (2019), pp. 203-213

Persistent link: https://www.econbiz.de/10011990757

Buyer-supplier exchange relationship : how do exchange partners behave across the relationship life-cycle?

Kam, Booi Hon; Manh Khang Lai - In: Transportation research / E : an international journal 113 (2018), pp. 239-257

Persistent link: https://www.econbiz.de/10011864120

Retrospective: service failure and loyalty: an exploratory empirical study of airline customers

Palmer, Adrian; Bejou, David - In: Journal of Services Marketing 30 (2016) 5, pp. 480-484

of research. Findings The concept of a “relationship lifecycle” is now widely used in marketing for identifying customer …

Persistent link: https://www.econbiz.de/10014906072

Retrospective: service failure and loyalty : an exploratory empirical study of airline customers

Palmer, Adrian; Bejou, David - In: The journal of services marketing 30 (2016) 5, pp. 480-484

Persistent link: https://www.econbiz.de/10011615517

« AMOUR, GLOIRE ET RUPTURE » Une étude longitudinale du rôle de la gouvernance dans la création et le partage de la valeur dans une joint-venture internationale

Sebti, Hicham - Université Paris-Dauphine (Paris IX) - 2008

Alliance is one of the organizational practices that have increased in popularity over the past decade. However, many of this collaborative relations fails. Management literature insist on the fact that organizations need to create specific structures to manage alliance relationships. The aim of...

Persistent link: https://www.econbiz.de/10011074015

Triggers and patterns of integration initiatives in successful buyer–supplier relationships

Vanpoucke, Evelyne; Vereecke, Anne; Boyer, Kenneth K. - In: Journal of operations management 32 (2014) 1/2, pp. 15-33

Persistent link: https://www.econbiz.de/10010259979