//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"relationship marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
9,288
Beziehungsmarketing
8,563
Consumer behaviour
4,573
Konsumentenverhalten
4,529
Customer satisfaction
2,531
Kundenzufriedenheit
2,481
Service quality
1,879
Dienstleistungsqualität
1,857
Brand management
1,450
Markenführung
1,446
Social Web
1,106
Social web
1,106
Brand image
1,094
Markenimage
1,087
Online-Marketing
882
Internet marketing
880
Lieferantenmanagement
872
Supplier relationship management
872
Customer integration
854
Kundenintegration
852
Brand
719
Markenartikel
707
Retail trade
673
Einzelhandel
672
Online retailing
642
Online-Handel
642
Confidence
628
Vertrauen
626
Marketing management
608
Marketingmanagement
596
Electronic Commerce
594
E-commerce
587
Kundenwert
546
Customer value
536
Customer service
466
Emotion
464
Kundenservice
454
Value creation
421
Betriebliche Wertschöpfung
418
Viral marketing
396
more ...
less ...
Online availability
All
Undetermined
Free
3,535
Type of publication
All
Article
8,660
Book / Working Paper
713
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,502
Aufsatz in Zeitschrift
7,502
research-article
469
Aufsatz im Buch
376
Book section
376
Hochschulschrift
128
Aufsatzsammlung
106
conceptual-paper
82
Conference paper
72
Konferenzbeitrag
72
review-article
59
case-report
53
review
45
Collection of articles of several authors
44
Sammelwerk
44
Thesis
42
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
20
Working Paper
20
Case study
17
Fallstudie
17
Lehrbuch
13
viewpoint
13
Handbook
12
Handbuch
12
Konferenzschrift
9
Ratgeber
7
Textbook
6
technical-paper
5
Guidebook
4
non-article
4
Systematic review
3
Übersichtsarbeit
3
Festschrift
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Einführung
1
more ...
less ...
Language
All
English
8,828
German
501
Undetermined
48
Author
All
Han, Heesup
38
Hollebeek, Linda D.
36
Kumar, V.
27
Thaichon, Park
27
Svensson, Göran
23
Rather, Raouf Ahmad
22
Loureiro, Sandra Maria Correia
21
So, Kevin Kam Fung
20
Khan, Imran
19
Kumar, Vikas
19
Palmatier, Robert W.
19
Prentice, Catherine
19
Quach, Sara
19
Ahn, Jiseon
18
Gil Saura, Irene
18
Grönroos, Christian
18
Mattila, Anna S.
18
Itani, Omar S.
17
Vrontis, Demetris
17
Grewal, Dhruv
16
Johnson, Lester W.
16
King, Ceridwyn
16
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
Japutra, Arnold
15
Karjaluoto, Heikki
15
Leckie, Civilai
15
Balaji, M. S.
14
Sreejesh, S.
14
Agnihotri, Raj
13
Brodie, Roderick J.
13
Bruhn, Manfred
13
Chatterjee, Sheshadri
13
Dwivedi, Yogesh Kumar
13
Eggert, Andreas
13
Homburg, Christian
13
Ruyter, Ko de
13
Sesé, F. Javier
13
Verhoef, Peter C.
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
59
IGI Global
17
Edward Elgar Publishing
4
Springer-Verlag GmbH
3
Great Britain / Customs Establishment
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Technische Universität Chemnitz
2
World Trade Organization
2
De Gruyter Oldenbourg
1
European Health Care Conference <2, 2011, Hamburg>
1
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Ludwig-Maximilians-Universität München
1
National Bureau of Economic Research
1
Organisation for Economic Co-operation and Development
1
Society for Consumer Psychology.
1
Soproni Egyetem
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
ebrary, Inc
1
more ...
less ...
Published in...
All
Journal of business research : JBR
481
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
European Journal of Marketing
107
Journal of Business & Industrial Marketing
105
Journal of strategic marketing
101
The journal of business & industrial marketing
98
Journal of the Academy of Marketing Science
91
Journal of hospitality marketing & management
80
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of Services Marketing
77
The service industries journal
77
Tourism management : research, policies, practice
77
Journal of travel and tourism marketing
76
Service business
76
The journal of product & brand management
73
Marketing intelligence & planning
72
International Journal of Bank Marketing
69
Springer eBook Collection / Business and Economics
69
Marketing Intelligence & Planning
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
56
Journal of service management
56
The journal of brand management : an international journal
56
Journal of marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of retailing
52
Journal of service research
51
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
Psychology & marketing
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
International journal of production economics
43
Journal of business-to-business marketing
43
European journal of marketing
42
more ...
less ...
Source
All
ECONIS (ZBW)
8,589
Other ZBW resources
738
RePEc
48
BASE
1
Showing
1
-
10
of
9,376
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
2
Empowering AI companions for enhanced
relationship
marketing
Chaturvedi, Rijul
;
Verma, Sanjeev
;
Srivastava, Vartika
- In:
California management review
66
(
2024
)
2
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014583870
Saved in:
3
Network behaviour for tourism business resilience
Sulhaini
;
Saufi, Akhmad
;
Herman, Lalu Edy
;
Scott, Noel
- In:
Tourism and hospitality research : THR
24
(
2024
)
3
,
pp. 431-446
Persistent link: https://www.econbiz.de/10014632187
Saved in:
4
More is better but in what direction? : the effects of
relationship
marketing
investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
5
Agri-food enterprises and
relationship
marketing
during COVID-19 : a primary data research through commitment-trust theory
Apostolopoulos, Nikolaos
;
Kakouris, Alexandros
; …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10014514533
Saved in:
6
Linking
relationship
marketing
to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen
;
Dung Phuong Hoang
- In:
Gadjah Mada international journal of business
26
(
2024
)
1
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
Saved in:
7
Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran
;
Giang-Do Nguyen
;
Thu-Hien Thi Dao
;
Anh-Tin Ngo
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
Saved in:
8
Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi
;
Lin, Liming
;
Guo, Zhaoyang
;
Jiang, Juncai
- In:
Journal of service research
27
(
2024
)
3
,
pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
Saved in:
9
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
10
I will get a reward, too : when disclosing the referrer reward increases referring
Xu, Minzhe
;
Yu, Zhihao
;
Tu, Yanping
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10014233901
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->