Ahn, Byungok; Kim, Bo-Young; Yu, Jongpil - In: Journal of risk and financial management : JRFM 15 (2022) 11, pp. 1-17
empirically analyzes effects of the critical factors on relationship performance and product recommendation of crop protection … price, promotion support, brand awareness, and flexibility had a positive (+) effect on relationship performance. Brand …, supply price significantly affected relationship performance in a group with high trust, and promotion support significantly …