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Beziehungsmarketing 1 Competence 1 Digital platform 1 Digitale Plattform 1 Firm performance 1 Institutional economics 1 Institutional theory 1 Institutionenökonomik 1 Kompetenz 1 Lieferantenmanagement 1 Relationship marketing 1 Salespeople 1 Social Web 1 Social web 1 Supplier relationship management 1 Unternehmenserfolg 1 Verkaufspersonal 1 individual SM competences 1 multiple SM platforms use 1 organizational SM competences 1 relationship sales performance 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Hammouda, Mohamad Yassine 1 Kooli, Kaouther 1 Tzempelikos, Nektarios 1
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Journal of business-to-business marketing 1
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ECONIS (ZBW) 1
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The influence of B to B firms use of multiple social media platforms on relationship sales performance : an institutional perspective
Kooli, Kaouther; Tzempelikos, Nektarios; Hammouda, … - In: Journal of business-to-business marketing 28 (2021) 2, pp. 105-123
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