influences perceptions of commitment, fairness and relationship value. It answers the question of how heuristics interrelate with … decision-makers’ evolving interpretations of commitment, fairness and relationship value in a specific buyer … behavior can lead to a reassessment of commitment, fairness and relationship value. Heuristics can delay relationship …

relationship value (i.e. economic, strategic and co-creation) helps enhance EMC. However, while DD influences positively all three … relationship value (partial mediation), ID affects EMC only through its impact on environment-related supplier perceived … from functionalist psychology to investigate the mediating role of environment-related supplier perceived relationship …

, relationship value and brand equity, the impact of earned value on purchase intention and customer value, the impact of … relationship value on purchase intention and customer value, the impact of brand equity on purchase intention and customer vale and …

The following dissertation uses an exploratory and confirmatory approach to explain relationship value within the grape … sellers’ perceptions pertaining to relationship value. A three phase model was developed from a comprehensive literature … Australia. Research findings highlight the similarities and differences in relationship value antecedents and outcomes for …