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Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Kononova, Anastasia
;
Kim, Wonkyung
;
Joo, Eunsin
;
Lynch, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1031-1058
Persistent link: https://www.econbiz.de/10012395639
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