Amado-Mateus, Marelby; Guzmán-Rincón, Alfredo; … - In: Digital Business 5 (2025) 2, pp. 1-11
with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and … experience, satisfaction, trust, and word of mouth (WOM) influence online repurchase intention among Colombian university … satisfaction is the strongest predictor of repurchase intention and acts as a key mediator between experience, trust, and WOM …