Kahsay, Goytom Abraha; Andersen, Laura Mørch; Hansen, … - Institut for Fødevare- og Ressourceøkonomi, … - 2014
In this paper, we propose a reputation-signalling model of demand for consumer goods containing pro …-social characteristics such as a ‘fair trade’ or ‘organic’ certification. We show that reputation signalling can reverse price reactions … giving. Finally, using a unique combination of questionnaire and purchase panel data, we present evidence of such reputation …