Kusuma, Linda; Rejeki, Sri; Robiyanto, Robiyanto; … - In: Verslas: Teorija ir praktika / Business: Theory and Practice 21 (2020) 1, pp. 314-321
Customers) e-commerce on the marketplace. Bukalapak is one of the examples. This research presents the effects of reputation … systems on trust, trust in buying interest, and reputation systems on Bukalapak customers' buying interests. A total of 120 … that the reputation system has a higher direct impact compared to the impacts mediated by trust. Therefore, in an effort to …