Joosten, Jan; Hahn, Alexander; Klug, Katharina; … - In: Marketing Review St. Gallen : die neue … 41 (2024) 5, pp. 80-87
conceptual digital empathy framework explains and recommends individual UX research methods. The digital empathy framework is … supported by two case studies of triangulated UX research methods - facial coding, eye tracking, and surveys - that provide …