This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of...

Purpose The purpose of this paper is to show the benefits of bridging the gap between supply chain management (SCM) and political philosophy to challenge the underlying assumptions about SCM concepts and open doors to novel theory building. Design/methodology/approach A thought experiment is...

Purpose The present article encourages urban tourism researchers use pre-recorded (like YouTube, TikTok and security camera footage) and self-recorded video data in research. The author highlighted the benefits of doing so for urban tourism scholars, as well as ways in which these investigators...

Purpose Responding to the continuing separation of participants and researchers in LIS participatory research, a new methodology is proposed: action partnership research design (APRD). It is asserted that APRD can mitigate or remove the hierarchical structures often inherent in the research...

1. Introduction -- 2. The curious case of the missing social agent in sports economics -- 3. Missing links: towards a theory of social economic agency for sports attendance -- 4. A critical realist-behavioural economics hybrid theory of sports attendance demand: the view from the other side of...