The objective of this paper is to transfer the real options valuation approach to investments in organizational resources and capabilities which have been exten-sively discussed within the resource-based approach of strategic management. The paper starts with the analysis of fundamental...

The study addressed the diverse views on the role of organizational resources in firm performance in high velocity industry context. It adopted a multidisciplinary approach to examine the linkage among organizational resources, industry velocity, attention focus and firm performance. It found...