Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a … on new product performance. The current static characterization of the resource-based view signifies strategic resources … performance, not only does this study address inconsistent findings, but it noticeably contributes to the resource-based view by …