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  • Search: subject:"response function uncertainty"
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response function uncertainty 1 salary and commission plans 1 salesforce compensation 1 salesforce incentives 1
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Coughlan, Anne T. 1 Sen, Subrata K. 1
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Marketing Science 1
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Salesforce Compensation: Theory and Managerial Implications
Coughlan, Anne T.; Sen, Subrata K. - In: Marketing Science 8 (1989) 4, pp. 324-342
This paper discusses recent advances in the study of salesforce motivation and compensation. Special emphasis is given to quantitative approaches from the economics, finance, and marketing literatures. The paper summarizes the findings in this analytical work in the context of some examples of...
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