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  • Search: subject:"response modeling"
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Year of publication
Subject
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Consumer behaviour 9 Konsumentenverhalten 9 Market research 7 Marktforschung 7 Data mining 4 Absatz 3 Advertising effects 3 Data Mining 3 Direct marketing 3 Functional flexibility 3 Sales 3 Werbewirkung 3 Advertising 2 Asymmetric Response Modeling 2 Bayes-Statistik 2 Bayesian P-splines 2 Bayesian inference 2 Behavioral Finance 2 Behavioral pricing 2 Consumer Sentiment 2 Direktmarketing 2 Downside Risk 2 Engagement behavior 2 Estimation theory 2 Forecasting model 2 Home Prices 2 Home Sales 2 Housing Market 2 Internet marketing 2 Item response modeling 2 Online-Marketing 2 Prognoseverfahren 2 Prospect theory 2 Reference price 2 Response modeling 2 Sales and price response modeling 2 Sales response modeling 2 Schätztheorie 2 Social media 2 Theorie 2
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Online availability
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Free 6 Undetermined 5 CC license 2
Type of publication
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Article 16 Book / Working Paper 2 Other 1
Type of publication (narrower categories)
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Article in journal 11 Aufsatz in Zeitschrift 11 Article 1 Thesis 1
Language
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English 13 Undetermined 6
Author
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Steiner, Winfried J. 4 Aschersleben, Philipp 2 Fan, Zhi-Ping 2 Johnson, Mark Anthony 2 Sun, Minghe 2 Weber, Anett 2 Alves Werb, Gabriela 1 Barrett, Geraldine 1 Biswas-Diener, Robert 1 Braun, Michael 1 Calantone, Roger J. 1 Chen, Zhen-Yu 1 Clark, Jessica 1 DeSarbo, Wayne 1 Diener, Ed 1 Dimoka, Angelika 1 Feng, Shanfei 1 Fong, Duncan 1 Hampton, William 1 Junqué de Fortuny, Enric 1 Klingler, Anna-Lena 1 Krishnan, Suneeta 1 Krishnan, Trichy V. 1 Kühnbach, Matthias 1 Lang, Stefan 1 MAYDEU, ALBERTO 1 Martens, David 1 Moe, Wendy W. 1 Pavlou, Paul A. 1 Provost, Foster 1 Raykov, Tenko 1 Rocca, Corinne 1 Schmidberger, Martin 1 Stute, Judith 1 Thomas, Suman Ann 1 Venkatraman, Vinod 1 Vittersø, Joar 1 Vo, Khoi 1 Wechselberger, Peter 1 Wilson, Mark 1
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Institution
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Dept. of Economics and Finance 1 Área de Entorno Económico, Instituto de Empresa 1
Published in...
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European journal of operational research : EJOR 3 Demographic Research 1 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 1 Energy strategy reviews 1 European Journal of Operational Research 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Business Economics 1 Journal of business economics : JBE 1 Journal of marketing research : JMR 1 Journal of the Academy of Marketing Science 1 Management information systems : mis quarterly 1 Marketing science 1 Quantitative Marketing and Economics 1 Social Indicators Research 1 Working Papers Economia 1
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Source
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ECONIS (ZBW) 11 RePEc 5 BASE 2 EconStor 1
Showing 11 - 19 of 19
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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The utility of item response modeling in marketing research
Raykov, Tenko; Calantone, Roger J. - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 337-360
Persistent link: https://www.econbiz.de/10010383819
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Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael; Moe, Wendy W. - In: Marketing science 32 (2013) 5, pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
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Limited and full information estimation and goodness-of-fit testing in 2n contingency tables
MAYDEU, ALBERTO - Área de Entorno Económico, Instituto de Empresa - 2003
(WP 14/03 Clave pdf)High-dimensional contingency tables tend to be sparse and standard goodness-of-fit statistics such as X 2 cannot be used without pooling categories.As an improvement on arbitrary pooling, for goodness-of-fit of large 2 n contingency tables, we propose a class of quadratic...
Persistent link: https://www.econbiz.de/10005737097
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Studying How Changes in Consumer Sentiment Impact the Stock Markets and the Housing Markets
Johnson, Mark Anthony - 2010
Consumer sentiment has the ability to provide researchers with many avenues to test existingFinance and Economic theories. Chapter 1 introduces the issues that I seek to explore within the area ofBehavioral Finance. Chapter 2 utilizes thirty years of consumer sentiment data to explore...
Persistent link: https://www.econbiz.de/10009468624
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A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research
Fong, Duncan; DeSarbo, Wayne - In: Quantitative Marketing and Economics 5 (2007) 4, pp. 427-453
Persistent link: https://www.econbiz.de/10005701830
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The Divergent Meanings of Life Satisfaction: Item Response Modeling of the Satisfaction with Life Scale in Greenland and Norway
Vittersø, Joar; Biswas-Diener, Robert; Diener, Ed - In: Social Indicators Research 74 (2005) 2, pp. 327-348
Persistent link: https://www.econbiz.de/10009404025
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