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International journal of export marketing
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How culture shapes user
responses
to
firm-generated
content
on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka
;
Kontkanen, Minnie
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
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