Hong, Zijing; Xu, Angela J.; Loi, Raymond; Chow, Cheris W.C. - In: European Journal of Marketing 58 (2024) 9, pp. 2095-2126
that IMO ultimately affects employees’ PWOM, especially when they work with supervisors high in felt responsibility for … constructive change (FRCC). Research limitations/implications To the best of the authors’ knowledge, this study is one of the first …