Raju, P.S.; Lonial, Subhash; Gupta, Yash; Ziegler, Craig - In: Health Care Management Science 3 (2000) 3, pp. 237-247
There is general consensus in the research literature that market orientation is related to organizational performance. This study examines this relationship in the hospital industry. One unique feature of this study is that both market orientation and performance are conceptualized as being...
