Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"restaurant advertising"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Gastronomie
2
Konsumentenverhalten
2
Restaurant industry
2
Werbewirkung
2
Werbung
2
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Glaubwürdigkeit
1
Markenführung
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Print advertising
1
Printwerbung
1
Restaurant advertising
1
attitude
1
celebrity
1
incongruity resolution
1
music
1
print advertisement
1
purchase intention
1
restaurant advertising
1
self-congruity
1
source credibility
1
spokesperson
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Abolhasani, Morteza
1
Golrokhi, Zahra
1
Kim, Youn-Kyung
1
Yoon, Donghwan
1
Published in...
All
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eat to the beat : musical incongruity resolution in
restaurant
advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
