Search Results - subject:"retail brand experience"

How does the consumer's positive and negative electronic word of mouth expand the retail brand experience dimensions? : lessons from IKEA and Lidl

Brandão, Amélia Maria Pinto da Cunha; Borges, Maria; … - In: The international review of retail, distribution and … 35 (2025) 5, pp. 501-526

Persistent link: https://www.econbiz.de/10015546867

The effects of circular format on store patronage : an Italian perspective

De Cosmo, Lucrezia Maria; Piper, Luigi; Nataraajan, Rajan; … - In: Journal of business research : JBR 140 (2022), pp. 430-438

Persistent link: https://www.econbiz.de/10013040673

Uncovering the roles of retail brand experience and brand love in the apparel industry : non-linear structural equation modelling approach

Nikhashemi, S. R.; Jebarajakirthy, Charles; Nusair, Khaldoon - In: Journal of retailing and consumer services 48 (2019), pp. 122-135

Persistent link: https://www.econbiz.de/10012001289

Retail brand experience : scale development and validation

Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 5, pp. 435-451

Persistent link: https://www.econbiz.de/10011620591

Retail brand experience: scale development and validation

Khan, Imran; Rahman, Zillur - In: Journal of Product & Brand Management 25 (2016) 5, pp. 435-451

validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale is developed … develops a set of retail brand experience measures that can provide retailers a way to examine the experiences evoked through … the measures of the retail brand experience. …

Persistent link: https://www.econbiz.de/10014897109

Brand experience anatomy in retailing : an interpretive structural modeling approach

Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69

Persistent link: https://www.econbiz.de/10010528608