Li, Bin; Tao, Jiayi; Graziano, Domenico; Pironti, Marco - In: Journal of Knowledge Management 28 (2024) 8, pp. 2306-2323
retail enterprises. Such improvements have crucial theoretical value and practical implications for Chinese traditional … retail enterprises to achieve transformation and sustainable development. Design/methodology/approach This study applied the … mechanism by which WeChat’s digital empowerment improves the operational performance of Chinese traditional retail enterprises …