//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"retention marketing"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Bank
1
Bayesian estimation
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer retention
1
Konsumentenverhalten
1
Kundenbindung
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Switching behaviour
1
Wechselverhalten
1
customer base analysis
1
customer equity management
1
customer lifetime value
1
customer loyalty
1
marketing ROI
1
perceived switching costs
1
relational bonds
1
retention marketing
1
retention marketing strategies
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Bhat, Mushtaq Ahmad
1
Braun, Michael
1
Ganaie, Tawseef Ahmad
1
Schweidel, David A.
1
Published in...
All
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing Science
1
Source
All
ECONIS (ZBW)
1
RePEc
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad
;
Bhat, Mushtaq Ahmad
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
Saved in:
2
Modeling Customer Lifetimes with Multiple Causes of Churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing Science
30
(
2011
)
5
,
pp. 881-902
, resulting in a "damper effect" on the return from a firm's
retention
marketing
efforts. We use data from a provider of land …
Persistent link: https://www.econbiz.de/10010630455
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->