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  • Search: subject:"retention marketing"
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Year of publication
Subject
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Bank 1 Bayesian estimation 1 Beziehungsmarketing 1 Consumer behaviour 1 Customer retention 1 Konsumentenverhalten 1 Kundenbindung 1 Marketing management 1 Marketingmanagement 1 Relationship marketing 1 Switching behaviour 1 Wechselverhalten 1 customer base analysis 1 customer equity management 1 customer lifetime value 1 customer loyalty 1 marketing ROI 1 perceived switching costs 1 relational bonds 1 retention marketing 1 retention marketing strategies 1
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Online availability
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Bhat, Mushtaq Ahmad 1 Braun, Michael 1 Ganaie, Tawseef Ahmad 1 Schweidel, David A. 1
Published in...
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction 1 Marketing Science 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad; Bhat, Mushtaq Ahmad - In: Journal of relationship marketing : innovations and … 23 (2024) 3, pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
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Cover Image
Modeling Customer Lifetimes with Multiple Causes of Churn
Braun, Michael; Schweidel, David A. - In: Marketing Science 30 (2011) 5, pp. 881-902
, resulting in a "damper effect" on the return from a firm's retention marketing efforts. We use data from a provider of land …
Persistent link: https://www.econbiz.de/10010630455
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