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Year of publication
Subject
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Customer engagement 2 Destination brand selection 2 Destination management 2 Destinationsmanagement 2 Evidence-based modeling 2 Evidence-based modelling 2 GRA 2 Holiday behaviour 2 India 2 Indien 2 RIDIT 2 RIDIT analysis 2 RIDIT model 2 Tourism destination 2 Tourism marketing 2 Tourism marketing-mix 2 Tourismusmarketing 2 Tourist behavior 2 Urlaubsverhalten 2 Advertising 1 Advertising effects 1 Advertising value 1 Bergbau 1 Beziehungsmarketing 1 Brand management 1 Consumer behaviour 1 Customer satisfaction 1 Grey relational analysis 1 Indian opencast mines 1 Internet marketing 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Markenführung 1 Mining 1 Mobile Marketing 1 Mobile advertising 1 Mobile communications 1 Mobile marketing 1 Mobilkommunikation 1 Online-Marketing 1
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Online availability
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Undetermined 5
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4 research-article 2
Language
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English 6
Author
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Bhattacharya, Subhajit 2 Kumar, Navin 2 Kumar, Rohit Vishal 2 Panda, Rajeev Kumar 2 Mall, Manmohan 1 Mishra, Padma Charan 1 Mohanty, Manoj Kumar 1 Pathak, Vivek Kumar 1 Prakash, K. C. 1 Prakash, K.C. 1 Sharma, Anshuman 1 Siddiqui, Mohammad Qutubuddin 1
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Published in...
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International journal of productivity and quality management : IJPQM 1 Journal of Hospitality and Tourism Insights 1 Journal of Indian business research 1 Journal of Modelling in Management 1 Journal of hospitality and tourism insights 1 Journal of modelling in management 1
Source
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ECONIS (ZBW) 4 Other ZBW resources 2
Showing 1 - 6 of 6
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Precedence analysis of customer engagement dimensions for tourism destinations : an evidence-based modeling using RIDIT-GRA approach
Kumar, Navin; Panda, Rajeev Kumar; Prakash, K. C. - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 928-946
Persistent link: https://www.econbiz.de/10014363990
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Antecedents of mobile advertising value : a precedence analysis using the hybrid RIDIT-GRA approach
Sharma, Anshuman; Pathak, Vivek Kumar; Siddiqui, … - In: Journal of Indian business research 14 (2022) 2, pp. 108-124
Persistent link: https://www.econbiz.de/10013288090
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Precedence analysis of customer engagement dimensions for tourism destinations: an evidence-based modeling using RIDIT-GRA approach
Kumar, Navin; Panda, Rajeev Kumar; Prakash, K.C. - In: Journal of Hospitality and Tourism Insights 6 (2022) 2, pp. 928-946
-based modeling using the RIDIT-GRA (Relative to an Identified Distribution and Grey Relational Analysis, respectively) approach …. Findings The prioritization of customer engagement scale items is done through RIDIT analysis and is verified through GRA. The …
Persistent link: https://www.econbiz.de/10014873935
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Operational attributes influencing productivity in Indian opencast mines
Mishra, Padma Charan; Mohanty, Manoj Kumar; Mall, Manmohan - In: International journal of productivity and quality … 24 (2018) 2, pp. 177-195
Persistent link: https://www.econbiz.de/10011889263
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of Modelling in Management 12 (2017) 4, pp. 583-602
behaviour in Indian context with evidence-based management modelling by using the Relative to an Identified Distribution (RIDIT … and international tourist segments. An evidence-based management modelling with RIDIT analysis is done to examine the … behaviour pertaining to Indian tourism sector by using the RIDIT approach. Research undertaken so far in tourism marketing area …
Persistent link: https://www.econbiz.de/10014881805
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