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Search: subject:"risk information seeking and processing (RISP) model"
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risk information seeking and processing (RISP) model
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Journal of promotion management : innovations in planning and applied research
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Communicating with nonprofit publics in China : applying the RISP model to prosocial intentions
Xiao, Anli
;
Overton, Holly
;
Li, Ruobing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10012179015
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