Technology, including service robots, is reshaping the hospitality sector, with debates about their role and potential becoming increasingly prominent. Frontline service employees have a complex relationship with service robots, blending humanization and dehumanization depending on the...

In recent years, the utilization of robots has increased significantly. To the best of our knowledge, all papers have analyzed the acceptance of robots in terms of their functionalities. None of the papers have focused on creating personas based on findings regarding attitudes towards service...