Klingebiel, Ronald; Joseph, John; Machoba, Valerie - In: Strategic Management Journal 43 (2022) 9, pp. 1763-1792
Our article examines the deliberate creation of learning opportunities in the global rollout of innovations. Some firms …. Consistent with this trade‐off, handset makers during the feature‐phone era sequence rollout more often when innovations are … that shape rollout decisions and examine the debut markets sought out for trial launches. Firms tend to trial novel …