Woźniak, Jacek - In: Contemporary Economics 14 (2020) 2, pp. 144-161
, especially with regard to the sales force. The article discusses some problems posed by different types of incentives schemes for … sales persons as well as two approaches that could be used for gamification in this area; the so called BLAP approach to … groups of about 100 sales representatives show that the experience and knowledge in the area of gamification is low in this …