Challenges for Insurance CEOs ; Virtual Worlds; Application of Insurance...

Introduction - Remark; Power of Direct Marketing; Life Cycle Marketing; Lead Generation Programme - A Multi-Channel Experience; Proactive Retention Management, Key Success Factors for Multi-Channel Distribution...

The author makes the case that cause of innovation to battle commoditization is far too often lost even before it starts. The dysfunctional distribution system has been turned on its head as distributors have wrested control of the strategic prerogatives of manufacturers in order to capture a...

This study discussed the influence of technology attributes, trust and dependency on the e-procurement adoption decisions between suppliers and manufacturers in the supply chain relationship. Many factors from a wide range of sources can affect adoption decisions. However, there is no evidence...

[Abstract]: The research reported in this study investigates the initial development of a framework of supplier selection in the context of Taiwanese agribusiness. The importance of this research lies in the fact that although supplier selection has been researched across a range of industries,...

In the paper a formal content model for the financial services industry as an example of one of the mostimportant eServices industries is presented. Generally, a financial services firm can provide its customers with agreat variety and quantity of self-produced and externally bought content....

Developed from a joint research effort between BCG and Harris Interactive, this report highlights the importance of focusing on the most recent, most frequent, and highest-spending customers.

Nach Porter (1985) kann eine Unternehmung nur dann nachhaltig existieren, wenn siesich auf ihre Wettbewerbsvorteile konzentriert. Diese können entweder die Kostenführerschaftoder die Differenzierung sein. Bei der Kostenführerschaft generiert die Unternehmungihren Kunden einen Mehrwert durch...