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Implementation 1 Negotiation management 1 Negotiation success 1 Sales 1 Salesforce control 1
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Mayer, Markus 1 Voeth, Markus 1
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Journal of Business Economics 1
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Improving negotiation success in B2B sales organizations: is structured negotiation management a success factor?
Mayer, Markus; Voeth, Markus - In: Journal of Business Economics 92 (2021) 2, pp. 163-196
Researchers and practitioners alike recognize the necessity to manage salespeople before, during, and after negotiations. Literature identifies four approaches that companies use to manage salespeople in and around negotiations. However, it has never been researched which of these approaches...
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