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  • Search: subject:"salesforce effectiveness"
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Subject
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Complementarity 1 Erfolgsfaktor 1 Market dynamics 1 Marketing management 1 Marketingmanagement 1 New product development 1 Personality type 1 Produktentwicklung 1 Salesforce effectiveness 1 Salesforce strategy 1 Salespeople 1 Selling 1 Success factor 1 Verkauf 1 Verkaufspersonal 1 pharmaceutical marketing 1 salesforce effectiveness 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Fraenkel, Stefan 1 Haftor, Darek M. 1 Jacobson, Robert 1 Mizik, Natalie 1 Pashkevich, Natallia 1
Published in...
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Journal of business research : JBR 1 Management Science 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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Salesforce management factors for successful new product launch
Fraenkel, Stefan; Haftor, Darek M.; Pashkevich, Natallia - In: Journal of business research : JBR 69 (2016) 11, pp. 5053-5058
Persistent link: https://www.econbiz.de/10011589127
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Are Physicians ÜEasy MarksÝ? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie; Jacobson, Robert - In: Management Science 50 (2004) 12, pp. 1704-1715
Much public attention and considerable controversy surround pharmaceutical marketing practices and their impact on physicians. However, views on the matter have largely been shaped by anecdotal evidence or results from analyses with insufficient controls. Making use of a dynamic fixed-effects...
Persistent link: https://www.econbiz.de/10009214090
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