As the number of prospective students decreases and competition intensifies, student satisfaction should be a core element of the universities' marketing strategy. Students' satisfaction is influenced by the degree to which higher education institutions meet or exceed their expectations. Higher...

As the number of prospective students decreases and competition intensifies, student satisfaction should be a core element of the universities` marketing strategy. Students` satisfaction is influenced by the degree to which higher education institutions meet or exceed their expectations. Higher...