Search Results - subject:"scanner panel data"

Forecasting purchase rates of new products introduced in existing categories

Dass, Mayukh; Moradi, Masoud; Zihagh, Fereshteh - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 385-408

Persistent link: https://www.econbiz.de/10014374856

Online category pricing at a multichannel crocery retailer

Cebollada, Javier; Chu, Yanlai; Jiang, Zhiying - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 52-69

Persistent link: https://www.econbiz.de/10012107041

Shopper marketing moderators of the brand equity : behavioral loyalty relationship

Hariharan, Vijay Ganesh; Desai, Kalpesh Kaushik; … - In: Journal of business research : JBR 85 (2018), pp. 91-104

Persistent link: https://www.econbiz.de/10011815372

How brand loyal shoppers respond to three different brand discontinuation scenarios

Hebblethwaite, Denisa; Parsons, Andrew G.; Spence, Mark T. - In: European Journal of Marketing 51 (2017) 11/12, pp. 1918-1937

studies are quasi-experiments using scanner panel data. The product discontinuations examined are real events that took place …; however, none of the studies lend support. Originality/value This is the first research effort to use scanner panel data to …

Persistent link: https://www.econbiz.de/10014724180

How brand loyal shoppers respond to three different brand discontinuation scenarios

Hebblethwaite, Denisa; Parsons, Andrew G.; Spence, Mark T. - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1918-1937

Persistent link: https://www.econbiz.de/10011773794

The influence of price and promotion on package size propensity

Ghosh, Amit K. - In: American journal of business : applying research to … 32 (2017) 2, pp. 93-103

Persistent link: https://www.econbiz.de/10011799639

The influence of price and promotion on package size propensity

Ghosh, Amit K. - In: American Journal of Business 32 (2017) 2, pp. 93-103

buy a certain package size. Design/methodology/approach Scanner panel data for shelf-stable salad dressing obtained from …

Persistent link: https://www.econbiz.de/10014668446

Maternal employment and food produced at home : evidence from Japanese data

Kohara, Miki; Kamiya, Yusuke - In: Review of Economics of the Household 14 (2016) 2, pp. 417-442

Persistent link: https://www.econbiz.de/10011655044

Characteristics of demand structure and preferences for wild and farmed seafood in Germany : an application of QUAIDS modeling with correction for sample selection

Bronnmann, Julia; Loy, Jens-Peter; Schroeder, Karen J. - In: Marine resource economics 31 (2016) 3, pp. 281-300

Persistent link: https://www.econbiz.de/10011561812

Consumer response to monochrome Guideline Daily Amount nutrition labels

Boztuğ, Yasemin; Juhl, Hans Jørn; Elshiewy, Ossama; … - In: Food policy : economics planning and politics of food … 53 (2015), pp. 1-8

Persistent link: https://www.econbiz.de/10011379245