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Search: subject:"scanner panel data"
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Scanner panel data
12
Consumer behaviour
9
Konsumentenverhalten
9
brand choice
6
scanner panel data
5
Panel
4
Panel study
4
Beziehungsmarketing
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Brand
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Markenartikel
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generalized additive models
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nonparametric method
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Decision making
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Einzelhandel
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Household-level analysis
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Incidence
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Loyalty cards
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Markenimage
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Market research
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Markov switching process
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Package size
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Preisdifferenzierung
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Price
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Price discrimination
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Promotions
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Quasi-experiment
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Rebranding
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Retail trade
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Retailing
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Shopper response
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Abe, Makoto
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Hildebrandt, Lutz
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Desai, Kalpesh Kaushik
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Siddarth, S.
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Boztug, Yasemin
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Boztuğ, Yasemin
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Inman, J. Jeffrey
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Erasmus University Rotterdam, Econometric Institute
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Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
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Sonderforschungsbereich 373, Quantifikation und Simulation ökonomischer Prozesse, Wirtschaftswissenschaftliche Fakultät
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European Journal of Marketing
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ECONIS (ZBW)
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EconStor
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Investigating the competitive assumption of Multinomial Logit models of brand choice by nonparametric modeling
Abe, Makoto
;
Boztug, Yasemin
;
Hildebrandt, Lutz
- In:
Computational Statistics
19
(
2004
)
4
,
pp. 635-657
Persistent link: https://www.econbiz.de/10005613160
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