Palla, Eleftheria; Serdaris, Panagiotis; Antoniadis, Ioannis - In: Administrative Sciences : open access journal 15 (2025) 5, pp. 1-21
leadership remains underexplored. Our objective was to investigate how Greek secondary school principals perceive marketing's key … structured questionnaire adapted from Oplatka and Hemsley-Brown. The sample comprised 350 respondents, including school … principals and teaching staff. One-way ANOVA, supplemented by Games-Howell and Kruscall-Wallis tests, was employed to examine …