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Configuring performance measurement
scorecards
for Crm
Klaus-Peter, Wiedmann
;
Holger, Buxel
- In:
Micro & Macro Marketing
(
2009
)
3
,
pp. 417-440
Scorecards
are a concept for structuring systems of key figures and the anchoring of such systems in the reporting …
Persistent link: https://www.econbiz.de/10010650342
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