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~person:"Peitz, Martin"
~subject:"Vergleichende Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Vergleichende Werbung
Signalling
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Peitz, Martin
Barigozzi, Francesca
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Journal of economics & management strategy : JEMS
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With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
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