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  • Search: subject:"seeding strategies"
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Subject
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seeding strategies 3 Social Web 2 Social network 2 Social web 2 Soziales Netzwerk 2 Theorie 2 Theory 2 social networks 2 Advertising 1 Business model 1 Evolutionary algorithm 1 Evolutionärer Algorithmus 1 Geschäftsmodell 1 Influencer 1 Information dissemination 1 Informationsverbreitung 1 Internet marketing 1 Licence 1 Lizenz 1 Online-Marketing 1 Scheduling problem 1 Scheduling-Verfahren 1 Software 1 Software industry 1 Softwareindustrie 1 Werbung 1 advertising and media 1 combinatorial optimization 1 freemium business models 1 genetic algorithm 1 graphs 1 influencer marketing 1 information propagation 1 marketing 1 networks 1 product sampling 1 scheduling 1 software 1 versioning 1
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Undetermined 2
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Bruggen, Gerrit H. van 1 Gelper, Sarah 1 Kumar, Subodha 1 Lans, Ralf van der 1 Mallipeddi, Rakesh R. 1 Niculescu, Marius F. 1 Sriskandarajah, Chelliah 1 Wu, D. J. 1 Zhu, Yunxia 1
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Management science : journal of the Institute for Operations Research and the Management Sciences 2 Information systems research : ISR 1
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Mallipeddi, Rakesh R.; Kumar, Subodha; Sriskandarajah, … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 75-104
Persistent link: https://www.econbiz.de/10012821046
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Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah; Lans, Ralf van der; Bruggen, Gerrit H. van - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
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Economics of free under perpetual licensing : implications for the software industry
Niculescu, Marius F.; Wu, D. J. - In: Information systems research : ISR 25 (2014) 1, pp. 173-199
Persistent link: https://www.econbiz.de/10010355232
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