Search Results - subject:"segment"

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Market segment-driven housing affordability criteria for housing programs in Nigeria : an arrow in the quiver?

Ifediora, Chuka Uzoma; Ugwuonah, Geraldine - In: International journal of technology for business (IJTB) 1 (2019) 2, pp. 24-33

This paper sought to conceptualize the adoption of market segmentation strategy in the design of efficient housing program affordability criteria in Nigeria. Affordability of housing is a critical issue facing the actualization of the basic human need for shelter in a developing nation, such as...

Persistent link: https://www.econbiz.de/10012152537

Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44

Persistent link: https://www.econbiz.de/10012036980

In the path of the storm : does distress risk cause industrial firms to risk-shift?

Aretz, Kevin; Banerjee, Shantanu; Pryshchepa, Oksana - In: Review of finance : journal of the European Finance … 23 (2019) 6, pp. 1115-1154

Persistent link: https://www.econbiz.de/10012121415

Business contingency plan for MSMEs under COVID-19 environment

Mehrotra, Shyam Ji; Kaveri, Vithal Seturamachary - In: Praj̄nȧn : journal of social and management sciences 49 (2020) 3, pp. 317-336

Persistent link: https://www.econbiz.de/10012665910

The influence of green message types on advertising effectiveness for luxury and budget hotel segments

Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460

Persistent link: https://www.econbiz.de/10012307855

Strong shareholder rights, internal capital allocation efficiency, and the moderating role of market competition and external financing needs

Sturm, Maximilian; Nüesch, Stephan - In: Review of managerial science 13 (2019) 1, pp. 93-111

Persistent link: https://www.econbiz.de/10011979662

Examining the effects of robotic service on brand experience : the moderating role of hotel segment

Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468

Persistent link: https://www.econbiz.de/10012179419

The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10012180386

Dynamics between brand diversification and segment diversification on firm value

Koh, Yoon - In: Tourism economics : the business and finance of tourism … 25 (2019) 5, pp. 819-826

Persistent link: https://www.econbiz.de/10012182192

Country-specific risks and geographic disclosure aggregation : voluntary disclosure behaviour by British multinationals

Kang, Helen; Gray, Sidney J. - In: The British accounting review : the journal of the … 51 (2019) 3, pp. 259-276

Persistent link: https://www.econbiz.de/10012058807