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~institution:"Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)"
~institution:"European Association of Agricultural Economists - EAAE"
~subject:"Financial Economics"
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Financial Economics
Food Consumption/Nutrition/Food Safety
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segmentation du marché
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segmentation
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market segmentation
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mondialisationproduction agricolezone tropicale
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Kuhl, Rainer
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Puspa, Jofi
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Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
European Association of Agricultural Economists - EAAE
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105th Seminar, March 8-10, 2007, Bologna, Italy
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Quality Assurance and other Marketing Management Elements as Key Success Factors for Entering a New Market: a Case Presentation of Functional Food Market in Indonesia
Puspa, Jofi
;
Kuhl, Rainer
-
European Association of Agricultural Economists - EAAE
-
2007
found that consumers psychological set varied across different sample groups. Therefore,
segmentation
plays a significant …
Persistent link: https://www.econbiz.de/10005060440
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