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Harvard-Business-Manager : das Wissen der Besten
Discussion paper series / IZA
124
Journal of retailing and consumer services
64
Young consumers : insight and ideas for responsible marketers
64
Discussion paper / Centre for Economic Policy Research
63
NBER working paper series
63
Working paper / National Bureau of Economic Research, Inc.
63
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55
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52
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47
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40
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37
IMF Staff Country Reports
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Management science : journal of the Institute for Operations Research and the Management Sciences
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31
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29
Journal of revenue and pricing management
28
Journal of vacation marketing : an international journal
28
International journal of consumer studies
27
Marketing intelligence & planning
27
The journal of consumer marketing
27
Journal of strategic marketing
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Discussion papers / CEPR
24
Feminist economics
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Journal of hospitality marketing & management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of marketing : EJM
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1
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
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2
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
3
Marketing im Zeitalter von Social Media
Holt, Douglas
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
7
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011536397
Saved in:
4
Produkte für die Ärmsten der westlichen Welt
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
7
,
pp. 51-59
Persistent link: https://www.econbiz.de/10011307808
Saved in:
5
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
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6
Das Geheimnis guter Beziehungen
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010392076
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7
Die Grenzen der Grössenvorteile
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 51-57
Persistent link: https://www.econbiz.de/10010344194
Saved in:
8
Her mit den Superkunden!
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010256918
Saved in:
9
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
Saved in:
10
Die Kundenversteher
Köder, Kerstin
;
Koth, Hardy
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
6
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009744249
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