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  • Search: subject:"segmentation bases"
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Subject
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classification analysis 1 effective segmentation 1 market segmentation 1 segmentation bases 1
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Free 1
Type of publication
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Book / Working Paper 1
Language
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Portuguese 1
Author
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Martins, Francisco Vitorino 1 Oliveira-Brochado, Ana 1
Institution
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Faculdade de Economia, Universidade do Porto 1
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FEP Working Papers 1
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RePEc 1
Showing 1 - 1 of 1
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Aspectos Metodológicos da Segmentação de Mercado: Base de Segmentação e Métodos de Classificação
Oliveira-Brochado, Ana; Martins, Francisco Vitorino - Faculdade de Economia, Universidade do Porto - 2008
bases and classification methods. Multiple segmentation bases are detached, organized according to two axes - observable …
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