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Search: subject:"segmentation strategy"
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ECONIS (ZBW)
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Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
12
The Process of Marketing
Segmentation
Strategy
Selection
Dumitru, Ionel
-
Academy of Economic Studies, School of Marketing
-
2007
The process of marketing
segmentation
strategy
selection represents the essence of strategical marketing. We present …
Persistent link: https://www.econbiz.de/10005812889
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