Regional- and settlement marketing (in the following: RSM) is a relatively young but dynamically developing branch of the science and practice of marketing. On the basis of the experience of the international as well as national regions and cities producing successful and impressive development...

В статье представлена оценка внутренней и внешней маркетинговой среды торговых компаний; в качестве одного из направлений институционального проектирования...

This article builds on the double role of the effect of prices on the choice of tourism activities: not only is it the only component of a destination marketing strategy that represents income but also a determinant factor in tourist choice. On this account, identifying patterns of tourists with...

Till the last years, the product specialist or the marketing responsible could be glad of the classical analysis of their markets. Today, it becomes much more difficult to limit to this type of analysis. As a consequence, the markets become more tight, the competition acts more rapid, the...