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  • Search: subject:"segmentation study"
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Cluster analysis 1 Clusteranalyse 1 Consumer behaviour 1 India 1 Indien 1 Konsumentenverhalten 1 Market segmentation 1 Marktsegmentierung 1 Target group 1 Zielgruppe 1 cluster analysis 1 perceived wellness 1 segmentation study 1 wellness attitude 1 wellness awareness 1 wellness services 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Sapna Singh 1 Soumya Singh 1
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International journal of leisure and tourism marketing : IJLTM 1
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ECONIS (ZBW) 1
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Wellness consumers in India : an attitude-based segmentation study
Soumya Singh; Sapna Singh - In: International journal of leisure and tourism marketing … 7 (2020) 1, pp. 26-43
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