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  • Search: subject:"segmented"
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Year of publication
Subject
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Marktsegmentierung 3,606 Market segmentation 3,600 Konsumentenverhalten 944 Consumer behaviour 943 Theorie 920 Theory 913 Zielgruppe 508 Target group 503 Marketing management 383 Marketingmanagement 383 Beziehungsmarketing 276 Relationship marketing 276 Deutschland 235 Germany 232 USA 211 United States 206 Cluster analysis 204 Clusteranalyse 204 market segmentation 188 China 177 Holiday behaviour 169 Urlaubsverhalten 169 Segmentation 157 Financial market 155 Finanzmarkt 155 segmentation 144 Preismanagement 142 Pricing strategy 142 Marktforschung 139 Market research 130 Preisdifferenzierung 125 Aktienmarkt 124 Price discrimination 124 Marketing 123 Stock market 123 Tourism marketing 114 Tourismusmarketing 114 Schätzung 111 Tourismus 111 Estimation 108
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Online availability
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Undetermined 1,063 Free 1,056 CC license 47
Type of publication
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Article 2,477 Book / Working Paper 1,451 Journal 2 Other 1
Type of publication (narrower categories)
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Article in journal 2,050 Aufsatz in Zeitschrift 2,050 Graue Literatur 453 Non-commercial literature 453 Working Paper 452 Arbeitspapier 410 Aufsatz im Buch 296 Book section 296 Hochschulschrift 157 Thesis 128 Case study 47 Fallstudie 47 Collection of articles of several authors 31 Sammelwerk 31 Collection of articles written by one author 24 Conference paper 24 Konferenzbeitrag 24 Sammlung 24 Aufsatzsammlung 18 Bibliografie enthalten 16 Bibliography included 16 Lehrbuch 12 Reprint 12 Article 11 Textbook 9 research-article 8 Handbook 5 Handbuch 5 Bibliografie 3 Market information 3 Marktinformation 3 Mehrbändiges Werk 3 Mikroform 3 Multi-volume publication 3 Ratgeber 3 Systematic review 3 Übersichtsarbeit 3 Accompanied by computer file 2 Amtsdruckschrift 2 Conference Paper 2
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Language
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English 3,372 German 388 Undetermined 152 French 7 Spanish 7 Italian 3 Polish 2 Russian 2 Dutch 1
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Author
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Dolnicar, Sara 26 Occhino, Filippo 26 Martins, Ana Paula 17 DeSarbo, Wayne 14 Dibb, Sally 14 Rundle-Thiele, Sharyn 13 Jong, Frank de 12 Vayanos, Dimitri 12 Bauer, Hans H. 11 Gromb, Denis 11 Atkeson, Andrew 10 DeSarbo, Wayne S. 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Leisch, Friedrich 10 Nijkamp, Peter 10 Simkin, Lyndon 10 Tkaczynski, Aaron 10 Weill, Pierre-Olivier 10 Bergemann, Dirk 9 Enders, Zeno 9 Engel, Charles 9 Galeotti, Andrea 9 Grün, Bettina 9 Kruger, Martinette 9 Rahi, Rohit 9 Rogers, John H. 9 Wedel, Michel 9 Zigrand, Jean-Pierre 9 Bruwer, Johan 8 Caporale, Guglielmo Maria 8 Pepels, Werner 8 Raza, Syed Asif 8 Saayman, Melville 8 Schrimpf, Andreas 8 Brooks, Ben 7 Charpe, Matthieu 7 Chawla, Deepak 7 Flaschel, Peter 7 Fong, Duncan K. H. 7
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Institution
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National Bureau of Economic Research 26 C.E.P.R. Discussion Papers 14 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 10 Institute for the Study of Labor (IZA) 7 Department of Economics, Rutgers University-New Brunswick 6 Rutgers University / Department of Economics 6 HAL 5 CESifo 4 Centre for Social and Economic Research on the Global Environment 4 London School of Economics (LSE) 4 EconWPA 3 Economics and Econometrics Research Institute (EERI) 3 Society for Computational Economics - SCE 3 Society for Economic Dynamics - SED 3 Center for Economic Research <Tilburg> 2 Center for Migration and Development Studies, Woodrow Wilson School of Public and International Affairs 2 Centre for the Study of African Economies (CSAE), Department of Economics 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Boston University 2 Department of Economics, Oxford University 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Facultat d'Economia i Empresa, Universitat de Barcelona 2 Graduate School of Economics, Hitotsubashi University 2 IPSOS 2 Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne 2 London Economics 2 Poverty Research Unit, University of Sussex 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1
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Published in...
All
Journal of retailing and consumer services 41 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 European journal of operational research : EJOR 20 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 SpringerLink / Bücher 19 Working paper / National Bureau of Economic Research, Inc. 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 CESifo working papers 16 IZA Discussion Papers 16 Journal of vacation marketing : an international journal 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of targeting, measurement and analysis for marketing 15 CEPR Discussion Papers 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 European journal of marketing : EJM 13 Journal of banking & finance 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 The journal of consumer marketing 13 Gabler Edition Wissenschaft 12 Journal of financial economics 12 Journal of international financial markets, institutions & money 12 The international review of retail, distribution and consumer research 12 Discussion papers / CEPR 11 International journal of consumer studies 11 International journal of industrial organization 11 International journal of production research 11 International journal of retail & distribution management 11
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Source
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ECONIS (ZBW) 3,685 RePEc 177 EconStor 55 Other ZBW resources 10 BASE 4
Showing 1,241 - 1,250 of 3,931
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Audit Market Segmentation –The Impact of Mid-Tier Firms on Competition
Simons, Dirk - 2014
This analysis' goal is to characterize the impact of mid-tier auditors on competition and average supplied audit quality. The major result of our analysis is the following: Auditors' flexibilities with respect to clients' complexity determine the offered audit quality levels and thus the average...
Persistent link: https://www.econbiz.de/10013045909
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The Limits of Price Discrimination
Bergemann, Dirk - 2014
We analyze the welfare consequences of a monopolist having additional information about consumers' tastes, beyond the prior distribution; the additional information can be used to charge different prices to different segments of the market, i.e., carry out "third degree price discrimination." We...
Persistent link: https://www.econbiz.de/10013046768
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Basic Cable Network Segmentation Toward Minorities and Other Niche Audiences in a Digital World : An Empirical Study of Cable Advertising
Lin, Haizhen; Waterman, David; Ji, Sung Wook - 2014
Digitization of cable TV systems has permitted not only higher quality (HD) programming, but a proliferation of channel space, sparking a second wave of cable programming network entry since the late 1990s. Finer and finer segmentation of cable networks toward niche audiences, including racial...
Persistent link: https://www.econbiz.de/10014171133
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Life-Style Segmentation with Tailored Interviewing
Kamakura, Wagner A.; Wedel, Michel - 2014
The authors present a tailored interviewing procedure for life-style segmentation. The procedure assumes that a life-style measurement instrument has been designed. A classification of a sample of consumers into life-style segments is obtained using a latent-class model. With these segments, the...
Persistent link: https://www.econbiz.de/10014147355
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Introduction to the Special Issue on Market Segmentation
Wedel, Michel; Kamakura, Wagner A. - 2014
In market segmentation, one distinguishes homogeneous groups of customers who can be targeted in the same manner because they have similar needs and preferences. In 1956, Smith defined: "Market segmentation involves viewing a heterogeneous market as a number of smaller homogeneous markets, in...
Persistent link: https://www.econbiz.de/10014148688
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Survival Analysis of Lung and Bronchus Cancer Patients Segmented by Demographic Characteristics
Jun, Duk Bin; Kim, Kyunghoon - 2014
We propose a Weibull mixture model considering both covariates and unobserved heterogeneity to examine how demographic variables affect individual survival times and to derive the annual number of deaths. We analyze the records of patients diagnosed with lung and bronchus cancer, the most common...
Persistent link: https://www.econbiz.de/10014036694
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Market Segmentation of Facebook Users
Dash, Raj - 2014
In this paper, I develop afresh a comprehensive approach to market segmentation of Facebook users. The approach considers the implications of Facebook’s multi-sided platform (MSP) based business model. Using cluster analysis of survey data, I develop a basic 3 segments solution for the online...
Persistent link: https://www.econbiz.de/10014038532
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Service Design, Competition and Market Segmentation in Business Information Services with Data Updates
Anant, Bashyam; Karmarkar, Uday S. - 2014
Business information services are intermediaries that collect, collate, package and distribute information of value to professional users. We consider two technologies that such intermediaries may use for delivering information. First, a packaged design that uses physical media like CD-ROMs to...
Persistent link: https://www.econbiz.de/10014057084
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Churn, Baby, Churn : Strategic Dynamics Among Dominant and Fringe Firms in a Segmented Industry
Figueiredo, John M. de; Silverman, Brian S. - 2014
of dominant and fringe competitive interaction in a segmented industry. It argues that a dominant firm, seeing …
Persistent link: https://www.econbiz.de/10014054937
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A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments
Kamakura, Wagner A. - 2014
A popular procedure for benefit segmentation based on conjoint experiments has been to estimate individual-level port worths and then form nonoverlapping clusters of consumers with similar estimates. Rather than using these estimates as the criteria for clustering, the least squares procedure...
Persistent link: https://www.econbiz.de/10014146204
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