In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve...

The paper presents segmentation study, which employs methods of classification to single out the segments. The variables measured on the ordinal scale were used as the criteria of market segmentation. Variables used reflected students' attitude towards 20 statements about advertising. Ordinal...

Closed-end funds have been a topic of lively debate for several decades. In this paper we focus on studies relating to liquidity, sentiment and segmentation and, in particular, on studies that investigate closed-end country funds. We extend the previous survey by Dimson & Minio-Kozerski (1999)...

Segmentation is a complex process includes number of basis to segment the market. Advancement of technology developments and changing demographic profiles add in more complexity in segmentation process. Buyers market is included to customization products and services. The investors of same...

We analyze the welfare consequences of a monopolist having additional information about consumers' tastes, beyond the prior distribution; the additional information can be used to charge different prices to different segments of the market, i.e., carry out "third degree price discrimination."We...

This article refers to the study of consumer behavior as a value-oriented practice of participation of large groups of people (generations) in consumption. The growth process post industrialization our social development, pose theorists and marketing professionals need to study the social...

As a result of advances in ICT-services, transportation, and local development, among others, an increasing number of destinations is competing to attract both national and international visitors. Globalisation requires destinations to increase their competitiveness or risk losing out on tourist...

Under SFAS No. 131, a company is required to provide a reconciliation of the total of the reportable segments' profit or loss to the firm's consolidated income. This paper investigates these segment disclosures and related determinants of managers' segment financial reporting choices. We focus...