Search Results - subject:"segmented"

Visual Merchandising : Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)

Mehta, Dr. Neha; Chugan, Pawan K. - 2013

Retail industry in India is booming and there is fierce competition. The country indeed has become the cynosure of FDI in retail sector and policies are heading towards more liberalization to attract foreign investment. There are various players in apparel segment in terms of lifestyle format....

Persistent link: https://www.econbiz.de/10014166822

Price Differentiation in Segmented Waiting-Line Systems

Friedman, Hershey H.; Friedman, Linda Weiser - 2013

In a segmented waiting-line system, customers are segmented into two groups: those who are willing to wait for service … customer satisfaction. In a segmented waiting-line system, deciding upon a price to charge customers in the “premium” waiting …, determining the size of the premium that will result in optimal efficiency for a segmented waiting-line system …

Persistent link: https://www.econbiz.de/10014037963

Benefit Segmentation of Tourists to the Caribbean

Huang, Rong; Sarigollu, Emine - 2013

This research presents segmentation of tourists to the Caribbean and provides input for destination marketers in regard to strategic planning for the region’s tourist offering. Four distinct segments are identified based on the benefits sought and they are profiled with respect to...

Persistent link: https://www.econbiz.de/10014039428

Walrasian Foundations for Equilibria in Segmented Markets

Rahi, Rohit - 2013

We study an economy with segmented financial markets and strategic arbitrageurs who link these markets. We show that …

Persistent link: https://www.econbiz.de/10013074442

Implementing Managerial Constraints in Model Based Segmentation : Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - 2013

Kim, Fong, and DeSarbo (2012) recently introduced a finite mixture Bayesian regression model to simultaneously identify market segments of consumers (heterogeneity) and determine how such segments differ with respect to active regression coefficients (variable selection). The current manuscript...

Persistent link: https://www.econbiz.de/10014038886

A New Approach on Global Marketing Segmentation Based on Facebook Divide Index

Yung, Alan - 2018

The number one online social network has topped 2 billion users. It has created a situation of Facebook Divide. The Facebook Divide situation allow marketers into segments a market and different markets. Online Social Media Segmentation model with four segments Facebook Dominant, Facebook...

Persistent link: https://www.econbiz.de/10014113330

Profiling Customers in the Hospitality Sector : An Approach Towards Market Segmentation in Hotels and Restaurants in Assam

Goswami, Dr. Sinmoy - 2018

In order to successfully run hotels and restaurants, there has to be a proper marketing strategy for the various segments of guests/customers. Therefore, this paper has attempted to identify different customer segments in these establishments. A survey was conducted involving 210 hotel guests...

Persistent link: https://www.econbiz.de/10012915209

Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers

Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108

Persistent link: https://www.econbiz.de/10011924488

Asset price dynamics in partially segmented markets

Greenwood, Robin; Hanson, Samuel G.; Liao, Gordon Y. - In: The review of financial studies 31 (2018) 9, pp. 3307-3343

Persistent link: https://www.econbiz.de/10011927851

Market and regional segmentation and risk premia in the first era of financial globalization

Chambers, David; Sarkissian, Sergei; Schill, Michael J. - In: The review of financial studies 31 (2018) 10, pp. 4063-4098

Persistent link: https://www.econbiz.de/10011927908