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Search: subject:"segmented"
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Marktsegmentierung
3,606
Market segmentation
3,600
Konsumentenverhalten
944
Consumer behaviour
943
Theorie
920
Theory
913
Zielgruppe
508
Target group
503
Marketing management
383
Marketingmanagement
383
Beziehungsmarketing
276
Relationship marketing
276
Deutschland
235
Germany
232
USA
211
United States
206
Cluster analysis
204
Clusteranalyse
204
market segmentation
188
China
177
Holiday behaviour
169
Urlaubsverhalten
169
Segmentation
157
Financial market
155
Finanzmarkt
155
segmentation
144
Preismanagement
142
Pricing strategy
142
Marktforschung
139
Market research
130
Preisdifferenzierung
125
Aktienmarkt
124
Price discrimination
124
Marketing
123
Stock market
123
Tourism marketing
114
Tourismusmarketing
114
Schätzung
111
Tourismus
111
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108
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47
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410
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296
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157
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128
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47
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47
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31
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31
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24
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Sammlung
24
Aufsatzsammlung
18
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16
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11
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9
research-article
8
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5
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5
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3
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Dolnicar, Sara
26
Occhino, Filippo
26
Martins, Ana Paula
17
DeSarbo, Wayne
14
Dibb, Sally
14
Rundle-Thiele, Sharyn
13
Jong, Frank de
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Atkeson, Andrew
10
DeSarbo, Wayne S.
10
Duffie, Darrell
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Nijkamp, Peter
10
Simkin, Lyndon
10
Tkaczynski, Aaron
10
Weill, Pierre-Olivier
10
Bergemann, Dirk
9
Enders, Zeno
9
Engel, Charles
9
Galeotti, Andrea
9
Grün, Bettina
9
Kruger, Martinette
9
Rahi, Rohit
9
Rogers, John H.
9
Wedel, Michel
9
Zigrand, Jean-Pierre
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Pepels, Werner
8
Raza, Syed Asif
8
Saayman, Melville
8
Schrimpf, Andreas
8
Brooks, Ben
7
Charpe, Matthieu
7
Chawla, Deepak
7
Flaschel, Peter
7
Fong, Duncan K. H.
7
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National Bureau of Economic Research
26
C.E.P.R. Discussion Papers
14
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
10
Institute for the Study of Labor (IZA)
7
Department of Economics, Rutgers University-New Brunswick
6
Rutgers University / Department of Economics
6
HAL
5
CESifo
4
Centre for Social and Economic Research on the Global Environment
4
London School of Economics (LSE)
4
EconWPA
3
Economics and Econometrics Research Institute (EERI)
3
Society for Computational Economics - SCE
3
Society for Economic Dynamics - SED
3
Center for Economic Research <Tilburg>
2
Center for Migration and Development Studies, Woodrow Wilson School of Public and International Affairs
2
Centre for the Study of African Economies (CSAE), Department of Economics
2
Consumers, Health, Agriculture and Food Executive Agency
2
De Gruyter Oldenbourg
2
Deloitte
2
Department of Economics, Boston University
2
Department of Economics, Oxford University
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
Facultat d'Economia i Empresa, Universitat de Barcelona
2
Graduate School of Economics, Hitotsubashi University
2
IPSOS
2
Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne
2
London Economics
2
Poverty Research Unit, University of Sussex
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
World Tourism Organization
2
World Trade Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
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Journal of retailing and consumer services
41
Tourism management : research, policies, practice
28
Journal of travel and tourism marketing
27
NBER working paper series
26
Journal of business research : JBR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
European journal of operational research : EJOR
20
Journal of revenue and pricing management
19
Marketing intelligence & planning
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
International journal of hospitality management
18
Journal of strategic marketing
18
NBER Working Paper
18
Tourism economics : the business and finance of tourism and recreation
18
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
CESifo working papers
16
IZA Discussion Papers
16
Journal of vacation marketing : an international journal
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
CEPR Discussion Papers
14
International journal of contemporary hospitality management
14
International journal of production economics
14
Journal of marketing analytics : JMA
14
Journal of marketing management : MM
14
European journal of marketing : EJM
13
Journal of banking & finance
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
The journal of consumer marketing
13
Gabler Edition Wissenschaft
12
Journal of financial economics
12
Journal of international financial markets, institutions & money
12
The international review of retail, distribution and consumer research
12
Discussion papers / CEPR
11
International journal of consumer studies
11
International journal of industrial organization
11
International journal of production research
11
International journal of retail & distribution management
11
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ECONIS (ZBW)
3,685
RePEc
177
EconStor
55
Other ZBW resources
10
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4
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3201
Vertriebsmanagement in Finanzinstituten
Schleef, Michael
;
Kanzler, Thomas
;
Kraus, Wigbert
; …
-
2008
Persistent link: https://www.econbiz.de/10003670651
Saved in:
3202
Market segmentation as a metaphor : whoever heard of Alexander the Mediocre?
McDonald, Malcolm
- In:
Marketing : metaphors and metamorphosis
,
(pp. 62-87)
.
2008
Persistent link: https://www.econbiz.de/10003746809
Saved in:
3203
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
Saved in:
3204
Music or hi-tech lovers? : an empirical analysis of the digital music market in Italy
Balducci, Francesco
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748428
Saved in:
3205
Grey power : older workers as older customers
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : business opportunities …
,
(pp. 243-255)
.
2008
Persistent link: https://www.econbiz.de/10003748533
Saved in:
3206
Who wants a relationship anyway? : conditions when consumers expect a relationship with their service provider
Danaher, Peter J.
;
Conroy, Denise M.
;
McColl-Kennedy, …
- In:
Journal of service research : JSR
11
(
2008/09
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10003750012
Saved in:
3207
Market segmentation and the response of the real interest rate to monetary policy shocks
Occhino, Filippo
- In:
Macroeconomic dynamics
12
(
2008
)
5
,
pp. 591-618
Persistent link: https://www.econbiz.de/10003779622
Saved in:
3208
Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
4
,
pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
Saved in:
3209
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
3210
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
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