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  • Search: subject:"segmented"
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Year of publication
Subject
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Marktsegmentierung 3,606 Market segmentation 3,600 Konsumentenverhalten 944 Consumer behaviour 943 Theorie 920 Theory 913 Zielgruppe 508 Target group 503 Marketing management 383 Marketingmanagement 383 Beziehungsmarketing 276 Relationship marketing 276 Deutschland 235 Germany 232 USA 211 United States 206 Cluster analysis 204 Clusteranalyse 204 market segmentation 188 China 177 Holiday behaviour 169 Urlaubsverhalten 169 Segmentation 157 Financial market 155 Finanzmarkt 155 segmentation 144 Preismanagement 142 Pricing strategy 142 Marktforschung 139 Market research 130 Preisdifferenzierung 125 Aktienmarkt 124 Price discrimination 124 Marketing 123 Stock market 123 Tourism marketing 114 Tourismusmarketing 114 Schätzung 111 Tourismus 111 Estimation 108
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Online availability
All
Undetermined 1,063 Free 1,056 CC license 47
Type of publication
All
Article 2,477 Book / Working Paper 1,451 Journal 2 Other 1
Type of publication (narrower categories)
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Article in journal 2,050 Aufsatz in Zeitschrift 2,050 Graue Literatur 453 Non-commercial literature 453 Working Paper 452 Arbeitspapier 410 Aufsatz im Buch 296 Book section 296 Hochschulschrift 157 Thesis 128 Case study 47 Fallstudie 47 Collection of articles of several authors 31 Sammelwerk 31 Collection of articles written by one author 24 Conference paper 24 Konferenzbeitrag 24 Sammlung 24 Aufsatzsammlung 18 Bibliografie enthalten 16 Bibliography included 16 Lehrbuch 12 Reprint 12 Article 11 Textbook 9 research-article 8 Handbook 5 Handbuch 5 Bibliografie 3 Market information 3 Marktinformation 3 Mehrbändiges Werk 3 Mikroform 3 Multi-volume publication 3 Ratgeber 3 Systematic review 3 Übersichtsarbeit 3 Accompanied by computer file 2 Amtsdruckschrift 2 Conference Paper 2
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Language
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English 3,372 German 388 Undetermined 152 French 7 Spanish 7 Italian 3 Polish 2 Russian 2 Dutch 1
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Author
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Dolnicar, Sara 26 Occhino, Filippo 26 Martins, Ana Paula 17 DeSarbo, Wayne 14 Dibb, Sally 14 Rundle-Thiele, Sharyn 13 Jong, Frank de 12 Vayanos, Dimitri 12 Bauer, Hans H. 11 Gromb, Denis 11 Atkeson, Andrew 10 DeSarbo, Wayne S. 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Leisch, Friedrich 10 Nijkamp, Peter 10 Simkin, Lyndon 10 Tkaczynski, Aaron 10 Weill, Pierre-Olivier 10 Bergemann, Dirk 9 Enders, Zeno 9 Engel, Charles 9 Galeotti, Andrea 9 Grün, Bettina 9 Kruger, Martinette 9 Rahi, Rohit 9 Rogers, John H. 9 Wedel, Michel 9 Zigrand, Jean-Pierre 9 Bruwer, Johan 8 Caporale, Guglielmo Maria 8 Pepels, Werner 8 Raza, Syed Asif 8 Saayman, Melville 8 Schrimpf, Andreas 8 Brooks, Ben 7 Charpe, Matthieu 7 Chawla, Deepak 7 Flaschel, Peter 7 Fong, Duncan K. H. 7
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Institution
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National Bureau of Economic Research 26 C.E.P.R. Discussion Papers 14 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 10 Institute for the Study of Labor (IZA) 7 Department of Economics, Rutgers University-New Brunswick 6 Rutgers University / Department of Economics 6 HAL 5 CESifo 4 Centre for Social and Economic Research on the Global Environment 4 London School of Economics (LSE) 4 EconWPA 3 Economics and Econometrics Research Institute (EERI) 3 Society for Computational Economics - SCE 3 Society for Economic Dynamics - SED 3 Center for Economic Research <Tilburg> 2 Center for Migration and Development Studies, Woodrow Wilson School of Public and International Affairs 2 Centre for the Study of African Economies (CSAE), Department of Economics 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Boston University 2 Department of Economics, Oxford University 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Facultat d'Economia i Empresa, Universitat de Barcelona 2 Graduate School of Economics, Hitotsubashi University 2 IPSOS 2 Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne 2 London Economics 2 Poverty Research Unit, University of Sussex 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 The Wharton Financial Institutions Center 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Alfred-Weber-Institut für Wirtschaftswissenschaften, Fakultät für Wirtschafts- und Sozialwissenschaften 1 Axel Springer AG 1 Axel Springer AG / Marketing Anzeigen 1
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Published in...
All
Journal of retailing and consumer services 41 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 European journal of operational research : EJOR 20 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 SpringerLink / Bücher 19 Working paper / National Bureau of Economic Research, Inc. 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 CESifo working papers 16 IZA Discussion Papers 16 Journal of vacation marketing : an international journal 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of targeting, measurement and analysis for marketing 15 CEPR Discussion Papers 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 European journal of marketing : EJM 13 Journal of banking & finance 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13 The journal of consumer marketing 13 Gabler Edition Wissenschaft 12 Journal of financial economics 12 Journal of international financial markets, institutions & money 12 The international review of retail, distribution and consumer research 12 Discussion papers / CEPR 11 International journal of consumer studies 11 International journal of industrial organization 11 International journal of production research 11 International journal of retail & distribution management 11
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Source
All
ECONIS (ZBW) 3,685 RePEc 177 EconStor 55 Other ZBW resources 10 BASE 4
Showing 3,281 - 3,290 of 3,931
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Das Dilemma des Universalisten, der Erfolg der Spezialisten : Schritte zu einer tragfähigen Zielgruppenstrategie
Lohmüller, Thilo - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 291-304). 2007
Persistent link: https://www.econbiz.de/10003595161
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Innovative Analysekonzepte mit Neuronalen Netzen : von Daten zu Taten
Pfeiffer, Marion; Imhoff, Jorg - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 325-354). 2007
Persistent link: https://www.econbiz.de/10003595169
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Taste heterogeneity and the scale of production : fragmentation, unification, and segmentation
Murata, Yasusada - In: Journal of urban economics 62 (2007) 1, pp. 135-160
Persistent link: https://www.econbiz.de/10003522658
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Targeting efficiencies among trade show nonattendees
Berné, Carmen; García-Uceda, Esperanza - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 3, pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
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Economic opening and domestic market integration
Chen, Min; Gui, Qihan; Lu, Ming; Chen, Zhao - In: China linking markets for growth, (pp. 369-393). 2007
Persistent link: https://www.econbiz.de/10003527558
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Innovative Einsatzmöglichkeiten und Modifikationen der Choice-Based-Conjoint-Analyse zur Entwicklung und Optimierung von Preisstrategien
Theysohn, Sven - 2007
Persistent link: https://www.econbiz.de/10003527905
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Der Nasenfaktor : wie Berater sich unverwechselbar positionieren
Liebmann, Heide - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498290
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Are the China-related stock markets segmented with both world and reginal stock markets?
Wang, Yuenan; Di Iorio, Amalia - In: Journal of international financial markets, … 17 (2007) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10003499654
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Achieving power in adverse modern markets: the drive to innovate
Samli, A. Coskun - In: The marketing review 7 (2007) 2, pp. 155-170
Persistent link: https://www.econbiz.de/10003501551
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Service quality in public services as a segmentation variable
Sánchez-Pérez, Manuel; Sánchez-Fernández, Raquel; … - In: The service industries journal 27 (2007) 3/4, pp. 355-369
Persistent link: https://www.econbiz.de/10003501898
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