Search Results - subject:"segmented"

Customer-Loyalty - Kundentreue : so optimieren Sie ihr Management in fünf Schritten

Huber, Martin; Köhler, Wiebke - In: Marketing nach Maß : von der Vielfalt profitieren, (pp. 263-291). 2007

Persistent link: https://www.econbiz.de/10003652315

Segmentierung und Messung des Logistikdienstleistungsmarktes als Grundlage für das strategische Management von Logistikunternehmen

Kille, Christian - In: Strategisches Management für Logistikdienstleister : …, (pp. 117-139). 2007

Persistent link: https://www.econbiz.de/10003745170

Understanding the "four-eyed, four-legged" consumer : a segmentation analysis of US moms

Neeley, Sabrina M.; Coffey, Tim - In: Journal of marketing theory and practice 15 (2007) 3, pp. 251-261

Persistent link: https://www.econbiz.de/10003745470

Adopter segments, adoption determinants and mobile marketing

De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95

Persistent link: https://www.econbiz.de/10003698755

The effects of bond supply uncertainty on the leverage of the firm

Massa, Massimo (contributor); Yasuda, Ayako (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003661296

Neuere Marketingansätze für kleine und mittlere Unternehmen

Sontag, Bernd - 2007

Persistent link: https://www.econbiz.de/10003666641

The regional organization of hospital care in Italy : the effects of asymmetry of information and soft budget constraint rules

Levaggi, Rosella - In: Italian institutional reforms : a public choice perspective, (pp. 197-215). 2008

Persistent link: https://www.econbiz.de/10003780870

Dividing online and offline : a case study

Jin, Ginger Zhe; Kato, Andrew - In: The review of economic studies 74 (2007) 3, pp. 981-1004

Persistent link: https://www.econbiz.de/10003481376

Handbook on Tourism Market Segmentation : Maximising Marketing Effectiveness

2007

Persistent link: https://www.econbiz.de/10012382720

On the Segmentation of Markets

Jacquet, Nicolas Laurent - 2007

This paper endogenizes the market structure of an economy with heterogeneous agents who want to form bilateral matches in the presence of search frictions and when utility is nontransferable. There exist infinitely many marketplaces, and each agent chooses which marketplace to be in: agents get...

Persistent link: https://www.econbiz.de/10012775493

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